City of Monmouth, Oregon
Welcome WOU Students
Monmouth, Oregon is the proud home of Western Oregon University (WOU). Each year the businesses are grateful for the students’ return and welcome the new students to the town. From registration days that occur over the summer where students bring their families to welcome week where the students are on their own for the first time WOU and Monmouth work together to ensure each student has everything they need to succeed.
Design Requirements
- NCombines University and City branding styles
- NInformation tailored specifically to WOU students
- NHighlight local businesses
Design Strategy
Orientation Day
This flyer was a component in the new students’ folder provided to them during their Summer Orientation day to help them navigate town during their lunch break. The front of the flyer contains a simplified map of the area closest to the college with dining establishments that were open during the brief break. The back of the flyer contains a full list of the restaurants in Monmouth for students and families who stayed late in the day and wished to find something to eat before leaving. The color scheme and fonts were chosen to match the Monmouth Business Association’s branding.
Design Strategy
Destination Monmouth
The businesses of Monmouth, Oregon host several events to welcome the returning students and encourage them to explore the community. This series of materials was made for a Destination Monmouth event where students received a packet of tickets they could use at participating locations to get a free item or discount off of any regular menu item. The posters were used to mark participating locations while the front and back of the half-page instruction sheet were used to help the students navigate around town. The half-page instruction sheet also showed other locations around town for students to explore later. The front of the flyer contains a simplified map of the area closest to the college with dining establishments that were open during the brief break. Tickets were used to purchase food at each location and contained a fun fact about Monmouth on the back. The color scheme and fonts were chosen to match the Monmouth Business Association’s branding as well as to match the existing branding materials Western Oregon University created for their marketing materials.
